Typography
Downloads & Links
Overview
TKTKTKTK
Font
TKTKTK we use Medium and Semibold
Sizing, Tracking, Leading
Setting the correct weight, letter spacing (tracking) and line height (leading) is important for maintaining consistency across the brand.
Specific type sizes are intentionally omitted as each format, from web to trade booths, will require its own type scale. Use this as a starting point for hierarchy and then adapt the styles to the needs of your format. As a general rule, larger type sizes should have both tighter letter spacing and tighter line height.
- Display 1Medium-6%90%
- Display 2Semibold-2%95%
- Heading 1Medium-4%100%
- Heading 2Semibold-2%110%
- BodyMedium-2%120%
- LabelMedium4%120%
- CaptionSemibold4%120%
Usage
Typography can be set in a clear straightforward way or it can be set in a more creative ways to create visual interest and impact.
Use typestyles to create hierarchy and make complex information easy to digest. 
Text should always be left aligned. Indentation can be applied to copy 
Staggered type in headings. Small details in alignment make it feel refined. 
Kinetic type as graphics. As texture, not for important headlines. Set in semi-bold
Misuse
Avoid the following treatments of type.
Avoid centre and right aligned text 
Never stagger lowercase letters
Web-safe Default
For web applications where where Booton is not available or practical, please use Arial.