Logo
Downloads & Links
Overview
TKTKTK
Primary Logos
The Horizonal Lockup and Logomark are our primary logos and should be used for the majority of applications.
Horizontal Lockup Logomark
Secondary Logos
The Wordmark should always be used in conjunction with the logomark somewhere on the application. It allows for more creative placement of the logos.
The Vertical Lockup should only be used due to size/format restraints (e.g. a tall skinny banner, or when clustered amongst partner logos)
Wordmark Vertical Lockup
Usage
Follow these guidelines to ensure the Idealworks look and feel is maintained consistently across all visual communications.
Preferred placement is top-left or bottom-left. Only center when logo is the solo element in the composition. 
Logos should always be black, white or yellow. 
When using the Wordmark, the Logomark should also be visible on the application, and they should be both be at the same scale.
Misuse
Avoid the following incorrect treatments of our logos.
Do not stretch, squeeze, or put logo on an angle. 
Do not add drop shadows, gradients, or special effects. 
Do not use the Logomark and Wordmark together at different scales.
Logo Animations
For consistency, use provided logo animations in all video content.