3D

Our hero brand renders communicate the overarching brand idea In Concert. They are highly stylised, creating a unique and immediately recognisable 3D world representing Idealworks.
In motion, they effectively express our three design principles of rhythm, precision and scale.

A selection of high resolution stills exists for static applications.

In contrast to the stylised brand renders, the product renders should clearly showcase the products, utilising closeups and full shots to capture all of the details. Lighting, materiality and composition should be carefully considered to create a distinct and elevated look for the brand. See the render brief for a more detailed breakdown.